AA Gas
Services.
From an ageing custom build to a fast, modern Webflow site — designed from scratch, fully migrated, and built to rank locally.
An outdated site
holding a growing
business back.
AA Gas Services had built up a strong local reputation over the years — but their website hadn't kept pace. Built on an ageing custom CMS, the site was slow, hard to update, and invisible in local search. The team had no easy way to manage content, and the codebase had become too brittle to build on top of.
The brief was clear: replace the existing site with something modern, manageable, and built to perform in local search — without losing a single piece of the content they'd spent years creating.
Legacy custom CMS
The existing site ran on a bespoke custom solution that was difficult to update, expensive to maintain, and impossible to hand off to non-technical staff. Any change required developer involvement.
100+ posts at risk
Years of blog content — service guides, tips, seasonal advice — represented real SEO equity and organic traffic. A fresh-start rebuild without careful migration would have wiped all of it out.
No local search visibility
Despite serving specific towns and regions, the site had no localised content strategy. There were no area-specific landing pages, and the site was missing the signals Google needs to surface local results.
Designed in Figma.
Built on Webflow.
Built to last.
The project started in Figma — designing a clean, modern site that reflected the professionalism of the AA Gas Services brand while being straightforward for the team to manage post-launch. Every page type was designed and approved before a line of code was written.
Webflow was the right platform here: fast out of the box, flexible for a non-technical team, and purpose-built for editorial simplicity. The build prioritised performance and a clean content structure — giving the client full control without the complexity of a traditional CMS.